Privacy policy

Pristine Fits operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience. Pristine Fits is powered by Shopify, which enables us to provide the services to you. This privacy policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the services or otherwise communicate with us. If there is a conflict between our terms of service and this privacy policy, this privacy policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing any of the services, you acknowledge that you have read this privacy policy and understand the collection, use, and disclosure of your information as described in this policy.

Personal Information We Collect

When we use the term personal information, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We collect a variety of personal and transactional information, including your contact details such as name, address (billing and shipping), phone number, and email address; financial information such as credit or debit card numbers, financial account details, payment confirmation, and other related data; account information including your username, password, security questions, and preferences; transaction data such as items viewed, added to cart, purchased, returned, exchanged, or canceled, along with your transaction history; communications with us, including any information shared during customer support interactions; device information like browser type, IP address, network connection, and other unique identifiers; and usage data that captures how and when you interact with or navigate our services.

Personal Information Sources

We may collect personal information from various sources, including directly from you when you create an account, use our services, communicate with us, or otherwise provide your information; automatically through the services via your device when you interact with our products, websites, or through cookies and similar technologies; from our service providers who assist in delivering technology and may collect or process data on our behalf; and from our partners who share information with us in accordance with their own privacy practices.

How We Use Your Personal Information

Depending on how you interact with us and the specific services you use, we may use your personal information for several purposes: to provide, tailor, and improve our services, including processing payments, fulfilling orders, managing your account, sending account-related notifications, handling returns and exchanges, and creating a personalised shopping experience with product recommendations; for marketing and advertising purposes, such as sending promotional communications and displaying ads based on your activity and preferences; for security and fraud prevention, including authenticating your account, detecting and addressing fraudulent or malicious activity, and ensuring a secure shopping experience (you are responsible for safeguarding your login credentials); for communicating with you to offer responsive customer support and maintain our relationship; and for legal reasons, such as complying with laws, responding to legal requests, supporting investigations, participating in legal proceedings, and enforcing our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this privacy policy. These circumstances include sharing information with Shopify, vendors, and other service providers who assist us with functions such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping; with business and marketing partners to deliver marketing services and personalised advertising, such as through Shopify’s support of third-party ad services based on your online activity — these partners will use your information according to their own privacy policies, and depending on your location, you may have the right to opt out of such data sharing; when you direct or consent to the sharing of your information, such as for shipping products or using social media widgets and login features; with our affiliates or corporate group entities; and in connection with business transactions like mergers or bankruptcies, as well as to comply with legal obligations, respond to lawful requests, enforce our terms or policies, or protect the services, our rights, and the rights of others.

Relationship with Shopify

The services are hosted by Shopify, which collects and processes personal information about your access to and use of the services in order to provide and improve the services for you. Information you submit to the services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites & Links

The services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the services.

Children's Data

The services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. We do not have actual knowledge that we share personal information of individuals under 16 years of age.

Security & Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights & Choices

Depending on where you reside, you may have certain rights under applicable privacy laws in relation to your personal information. These rights are not absolute and may only apply in specific circumstances. In some cases, we may decline your request as permitted by law.

You may have the right to access or know, which allows you to request details about the personal information we collect, use, or disclose about you. You may also have the right to delete, enabling you to ask us to delete personal information we maintain about you. If any of the information we hold is incorrect, you may have the right to correct that data to ensure it is accurate and up to date. In certain cases, you may exercise your right of portability, allowing you to receive a copy of your personal data and request its transfer to another party, subject to specific limitations and exceptions.

Additionally, depending on your location, you may have the right to opt out of the sale or sharing of your personal information for targeted advertising. This means you can request that we do not sell or share your personal data with third parties for purposes such as behavioural advertising across different websites or services.

You also have the ability to manage your communication preferences. While we may send you promotional emails or messages, you can opt out of receiving them at any time by using the unsubscribe link in those communications. However, opting out of marketing communications will not prevent us from sending important transactional messages, such as order confirmations or account updates.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this website and update the last updated date below.

Contact

Should you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of the rights available to you, please email us. For the purpose of applicable data protection laws, we are the data controller of your personal information.